spintoband.comSince Tour de France champion and cancer survivor Lance Armstrong launched a yellow bracelet that advocates the crusade against cancer, silicone wristbands have become a popular fashion item. People from all walks of life, including famous Hollywood celebrities and politicians, have since been seen sporting different types of silicone wristbands for a cause. These wristbands are usually conceptualized by big companies, in cooperation with charitable organizations, to represent their causes. For instance, Armstrong’s yellow wristband gives reference to the Tour de France–a bicycle race that is held yearly in France and whose leader is given the distinction of wearing a yellow-colored jersey. Armstrong won this tour seven times before he retired from professional cycling. After the success of Armstrong’s yellow wristband in generating much-needed funds, other global charities and causes followed suit. There are 2 main reasons for this: the bands do not cost much, so virtually anybody can afford them; and

they are attractive, so they make great fashion accessories. Now, aside from the yellow wristband, silicone bracelets in other colors have been adapted by various charities and organizations to draw support for their causes. A blue bracelet stamped with the words “Beat Bullying” is given away for free by a UK-based charity that supports ways and means to stop bullying, violence, and harassment in schools, communities, and homes. A campaign that denounces racism in sports called “Stand Up Speak Up” makes use of black and white interlocked silicone custom bracelets. Professional soccer player, Thierry Henry, of the make your own silicone bracelet New York Red Bulls initiated this advocacy in 2005 after a coach was caught on camera using racist name calling to refer to Henry. The name of the campaign is stamped on both of the permanently interlocking wristbands, in bold letters. “SUPPORT KNOWLEDGE STRENGTH” is stamped onto pink silicone bracelets for a breast cancer charity. This movement provides help for more than a million people yearly –victims and their families, alike–who have been affected by the great gift ideas disease. The bulk of sales of these affordable bracelets go to funding for breast cancer research. These are just examples of how, from simple awareness to actual funding, silicone bracelets can be used by various entities to help others.

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